Freeform

Freeform

Brand Redesign

ABC Family is all grown up. And Loyalkaspar was lucky enough to do their Summer Refresh in 2015: a new name, a new logo, and a brave new vision: to be themselves passionately, even if that meant some pretty radical change.
The inherent contradiction in the name Freeform presented a unique challenge: how do we set guidelines for a brand that thrives on evolution and diversity, but maintain enough consistency that it remains distinct? Together with a talented team, I created designs and mostly animations for titlecards, backgrounds and on-air-transitions and helped doing photography for the toolkit of this big brand.

EXECUTIVE CREATIVE DIRECTOR: Daniel Dörnemann
CREATIVE DIRECTOR: Julian Bevan
ART DIRECTORS: Braden Wheeler, Alexis Ames
DESIGNERS: Victoire Coyon, Greg Tate, Kaz Iishi, Michaela Wiesinger, Carla Dasso, Brent Chesanek, Lauren King
ANIMATORS: David Conklin, Dimitri Luedemann, Alex Komin, Michaela Wiesinger, Carlos Foxworthy, Fran Roberts
PRODUCER: Hilary Downes

Year

2016

Type

Motion Design
Graphic Design
Photography

Client

Freeform

Loyalkaspar

Freeform
Freeform
Freeform