On Air Design

Start Up / TV programme package

START UP is a german TV programme of the TV channel Sat.1 and was launched in March 2018. It's about finding Germany's best founder and is headed by the german millionaire Carsten Maschmeyer.

I had the chance to make a design pitch for the show opener. Therefore I focused on staging the subtitle of the show, called "Who is going to be Germany's best founder?". My idea was to use high quality footage, showing office buildings and cityscapes of Germany's leading business cities. Combined with motion design, I was playing with typography and interesting transitions using a scatter effect. A modern and fresh motion design look, bringing the show's character to life - important and big.

Logo Design by Elisabeth Riedl
Opener Concept and Motion Design by Michaela Wiesinger




Motion Design
TV Show Opener


Sat.1 / ProSiebenSat.1 Digital GmbH